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Graphically Speaking
You have less than 7 seconds to grab attention on the tradeshow
floor. Your exhibit should be eye-catching and attention-grabbing
–– think big, colorful graphics.
Remember:
Graphics MUST announce who your company is.
Graphics MUST reveal what your company does.
Graphics should declare why you are superior to your competitors.
Pictures are wonderful, however you always need a limited text
message.
Keep all text at waist level or above. Never make people look down
to read.
Keep your copy big and short, and easy to read. Don’t write a
book.
Make certain you have your web address prominently displayed.
Do the test! Ask someone who doesn’t know much about your company
to quickly look at your graphic plan. Take it away and then ask if
they can tell you the company name, what it does, and what they
remember about it.
Light your booth and graphics as most exhibitors don’t bother –
guaranteed this will make you stand out. |
