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For exhibitors, a note - You see these folks at every trade show, walking the
aisles. Sometime they are just naïve. Sometimes they are just obnoxious. Be
prepared when they stop at your exhibit.
1. Thinking the show is a party, not business – it’s all business, all the time
2. Trying to sell to exhibitors – neither ethical nor legal. Exhibitors paid
money to sell, not you
3. Passing out résumés, hard-sell job-seeking – look for good companies at the
show, look good jobs after the show
4. Having no plan, not reading the show program – aimless wandering is a waste
of time and energy, plus you miss great opportunities
5. Not having business cards – marks you as a phony
6. Pretending to be a prospect, asking for "everything" – wrong way to look for
market intelligence
7. Looking only for give-aways, taking too many items – how greedy can you be
8. Taking literature, etc. then throwing it out on the way out – what an insult
to exhibitors and the show
9. Being a mooch, crashing parties – don’t go where not invited
10. Being rude after the show when you are followed-up – you invited the
follow-up by attending. Be polite
More next month...
Best wishes,
"There is marketing that snores or bores. Then there
is marketing that roars. Make your marketing roar!"
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